I
Different environments
I’ve lived and worked in very different environments. Each one taught me to adapt fast and pay attention to people.
01 · Mask
Behind
the mask
I’m Zain. Shaped by the different places and environments I’ve lived and worked in.
24. Nine years as a barber. In 2023 I ran my own business for six months. Now I build digital experiences for businesses.
I
II
The chair
About nine years as a barber. Level 2 in Hairdressing and Level 2 in Barbering. Delivery, hospitality and warehouse work along the way. The chair taught me more than cutting hair:
- Listening
- Reading people
- Trust
- Detail
- Pressure
- Craft
III
The shift
Then technology. I learn by building real things for real businesses, and I start with what the business needs before I choose a tool. I’m still learning, and I won’t pretend otherwise.
IV
What I bring
Craft from the chair. Lessons from running a business. Skills I’m building every day. I bring all three to every project.
I’m not an expert in everything. I’m good at learning, spotting the problem and finding a way through.
02 · Blade
The
Arsenal
Fourteen sides of one person.
01/ 14
Forging
02 · Blade
The Arsenal
Fourteen sides of one person.
For businesses
How I can
help
I start by understanding how your business runs. Then I build what actually helps, and I’m honest about what I’m still learning.
Premium websites
Sites that feel premium and are easy to use on a phone.
Seen in: TSUGI, this site
Booking systems
Appointments, artists, deposits, cancellations and admin in one place.
Customer-focused features
Things customers actually use: live waiting times, loyalty, reviews.
Seen in: Alex Barbers
AI-assisted automation
Taking repeat admin off your plate. I’m early in this, so we start small and prove it works.
In progress
Problem-first thinking
Before I suggest anything, I find out what is actually slowing your business down.
How every project starts
Creative direction and interactive experiences
A clear visual identity and memorable moments, like the 3D on this page.
Seen in: this site, TSUGI
Running a business and something isn’t working? Tell me about it.
Start a conversation03 · Proof
Proof
of work
Two things I’ve built. One is client work and one is my own agency. Each is labelled.
Alex Barbers
Client project · in development- The problem
- Customers want to know how long the wait is. The owner wants one place to run the shop.
- The approach
- Start with how the shop actually runs, then build around those problems instead of a template.
- The solution
- Live waiting-time information, a management dashboard, AI hairstyle exploration, digital loyalty, services and pricing, Google reviews and product promotion. It works well on a phone.
TSUGI
My agency · in development- The problem
- An agency site that only looks good doesn’t show how the agency thinks.
- The approach
- Lead with the problem, not a list of services. Japanese-inspired and premium, but still easy to read.
- The solution
- A cinematic hero, GSAP scroll animations, a responsive layout and interactive moments.
04 · Code
The code
I live by
I’d rather show it than say it. And I’d rather understand the problem than rush to sell an answer.
-
規律
01 / 05
Discipline
Doing it on the days I don’t feel like it. The chair, the gym and the keyboard all ask for the same thing.
-
責任
02 / 05
Responsibility
If it’s mine, it’s mine to fix. I’d rather own a mistake than explain it.
-
自立
03 / 05
Independence
Work it out myself first. Ask for help when I need it, not before.
-
改善
04 / 05
Improvement
Never finished. Small corrections, repeated, until the work looks effortless.
-
匠
05 / 05
Craftsmanship
A fade is judged in millimetres. I try to hold everything I make to that standard.
Also: loyalty, honesty, self-respect, curiosity.
